Meet Mabel
The Evolution of Mabel
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The original drawing of Mabel, the designer's faithful dress form since her days at Parsons School of Design. The mannequin drawing became the brand’s trademark for Stacia New York, representing the origins of a true dressmaker and her NYC atelier. Mabel appeared on the boutique's front door, on shopping bags, and on the signature turquoise flag labels sewn on every garment. The logo was retired in 2015 after Stacia rebranded, but the hand-drawn trademark lives on in the designer's first children's book on fashion, Mabel the Fashion Muse.
Explore the evolution of Mabel from her humble beginnings in 1998 Brooklyn, New York to the main character of a children’s book about fashion published in 2020.
The original cartoon strip from 1999 when Mabel was an animated feature on the e-commerce web site, stacianewyork.com.
Another cartoon strip dated 2002 and her trip to Hawaii for the designer's wedding.
One of the Mabel drawings circa 1999 from the web site showing her Quick Picks. stacianewyork.com was one of the very first online E-commerce web sites and was featured on NBC Nightly News, Wall Street Journal, Elle Magazine, and USA Today.
stacianewyork.com web site page from 2002. Mabel the dress form was your virtual stylist showcasing her picks for the season.
One of the first drawings of Mabel and her trusty side-kick the yorkie, Kona Kai. The shop dog has since been renamed Brooklyn after the designer's current yorkie. The original shop dog, Kona Kai, was a fixture in the Brooklyn boutique and loved fabric!
Test drawing of Mabel in the atelier 2018 using watercolor for upcoming children’s book about fashion launching in Fall 2020.